Final project

REFLECTION:

I  enjoy to do all these project with my group members  and thanks them a lots in mass media class this semester .  This  final project we do is similar to last project PSA,but  a little bit different is that we need to create a product by ourselves. It is interesting to do this ,because it is our first time  .To create a product conceptual design is the most difficult thing in this project because nothing is easy in the beginning. After  discuss product design, we start to allocate our tasks. This time, we change our role , making video(dubbing .be an actress. edit video.incidental music) is my work in this project. Through this work  I learn a lot .First thing is patient, because I need to make picture in accordance with music. Second thing is challenge and trust myself, because  if everyone can try to challenge yourself  and you will discover that you can do more than you think .  This is my first time to do commercial Ad ,so  I  do not have confident that I can do it well. After I try to do, I realize that I can do well than I think .Although the video still not perfect, I really learn a lots new skill from this work than before. I feel a  sense of fulfillment.To sum up,I am happy to do this work and thanks my group members give this opportunity to me. 
ps. thanks Jill give some suggestion to me .

Press release

Product placements in TV drama

Example:

PSA_Print_Ad

STUDY 1:

          Visual: Movie poster style

          Headline: Litter makes the earth Bitter

          Subhead: Green the earth 

          Body Copy: N/A

          Slogan/Tagline: Stop littering!!

          Logo: Tidy Lady

          Contact Information:N/A

STUDY 2:

          Visual: Show much piles of litter on the street

          Headline: Litter makes the earth Bitter

          Subhead: Green the earth

          Body Copy: N/A

          Slogan/Tagline: Stop littering!!

          Logo: Tidy Lady

          Contact Information: N/A

PSA video:

https://www.youtube.com/watch?v=q2pVCoPCCYI#t=2

Script:

An act of littering will make more littering.
This is so called the butterfly effect.
The more littering we make, the more damages we face.
Pollution
Disease
Land Loss
Finally, our earth will be destroyed.
So,
Green the Earth.

• Group members:

Molly Huang
Sally Shiu
Amy Hu
Jill Chou
(UE3A)

 

• Group members:

Molly Huang
Sally Shiu
Amy Hu
Jill Chou
(UE3A)

 


Group overall work:

Molly- Write the script
Sally- Voice of the PSA video
Amy- Find the information about littering
Jill- Make the layouts and video

Reflection:

I  enjoy to do this project with my group members and thanks them a lots.  Finding the information about littering is my work in this project. I try to search  more concise and clear   information from the numerous resource because to organize web search results into clusters facilitates can make Molly easily browsing through search results and save her time. Through this project I learn a lot.  I realize that cooperation is important because we create lots of  ideal if  we can not respect  everyone opinion  how can we  finish it in a efficient way.

print ad analysis

      

• What kind of headline was used?

The print advertisement used question headline.

• Was there a subhead and a slogan?

Yes,there was a subhead and a slogan. 

Dettol Instant Hand Sanitizer is displayed prominently at the base of the ad and the slogan that it “kills 99.99% of germs on hands, without the need for water” also emphasizes the fact that it’s useful for people on the go. 

• Was the visual attractive?

Yes, the visual was attractive. 

In this ad for Dettol Instant Hand Sanitizer , it incorporate the kind of imagery you’d expect to find in horror movies, and the effect is often made even creepier by an unsuspecting central character. Fear can be a attractive tool for getting an advertising message across.

• Was the overall lay-out creative?

Yes, the overall lay-out was creative.

• Does it make the readers think?

Yes,it makes the readers think.

• In what way?

Overall, the tactics used in the ad are appropriate in evoking an emotional response, arousing consumers to remove the threat, offering a solution, and raising overall brand awareness.

The ad uses unusual visuals and fear to first capture attention and create a problem for the consumer. Specifically, the ad shows severed arms with band-aids in place of what would normally be handle bars on a bus, to emphasize that other people’s hands have touched these handle bars before and that they’re covered in germs.

The model used and the visuals surrounding her is average to above average. This appeals and relates to typical consumers who, like her, are riding on a bus. The model is also displayed prominently and in stark contrast to her surroundings to capture the consumer’s attention.

Visuals and text on the bottom are meant to enhance brand and product awareness through a consistent color scheme characteristic of the brand itself. It could be argued that the ad increases its accessibility and chance of being remembered by including very little information and in a novel way that is relevant to the consumer.

http://www.coloribus.com/focus/selection-of-the-best-hand-wash-gel-ads/12141555/

My comic

How many characters will there be? There are six characters ( one main character)

What's the conversation going to be like? It is going to be like a humorous story.

 And most importantly, what's the message are you sending out to your readers
? I am  sending out "an optimist sees the opportunity in every difficulty." to my reader. 

Newscast's script by Amy Hu on Audioboo

listen to ‘newscast by Amy Hu’ on Audioboo

Good evening. It's 7 o'clock. I'm _____ with EZ News on ICRT.

Taiwan's diplomatic policies are viable: Ma
President calls for unity in support of economic liberalization
President Ma Ying-jeou called on the Legislative Yuan to speed up the review
of a services trade agreement with China

He said it would demonstrate the government's unified support for economic
liberalization.

Speaking at a reception to celebrate a free trade pact signed by Taiwan and
Singapore, Ma said Taiwan has begun talking about signing economic
cooperation agreements with major trading partners, including China, Japan
and the United States.

He added, however, that Taiwan is "lagging far behind" Singapore, which had
signed six major trade agreements with its partners

He hopes the review of an agreement between Taiwan and China will begin as
soon as possible to "demonstrate the support of both the Ezecutive and the
Legislative branches for the nation's policy of liberalizing its economy."
Russia
Russia's Foreign Ministry says Syria's main Western-backed opposition group
is refusing to participate in talks in Moscow.

A ministry spokesman says the Syrian National Coalition is ``blocking and
refusing to participate'' in the talks, which would focus on resolving the
humanitarian crisis in Syria.

Russian officials had hoped the talks would bolster prospects for a proposed
peace conference the U.S. and Russia are trying to convene in Ge ne va.

And is Weather’s time
According to Central Weather Bu ral fore caster , it'll be clear over much of
Taiwan this moring, with lows of 23 or 24 in the north and south, 22 in the
center.

Tomorrow, expect more sunny skies, though their may be some clouds in the
south. Highs then will peak at 30 or 31 north and south, 29 mid island.

Right now, it's
26 in Taipei
27 in Taizhong
27 in Gaoxiong